The next time you head into your neighborhood Gucci store to drop some g’s, take a moment check out the new Gucci for UNICEF Sukey bag before you make your purchase. Besides looking obscenely good in grey La Pelle Guccissima, the Sukey comes with plenty of roomy pockets inside to keep your gear neatly organized and transitions seamlessly from day to night use. But design aside, you know you won’t go wrong when a purchase includes a substantial contribution to a charity organization (25% of the retail prices goes to UNICEF).

“It seemed fitting to dedicate a special edition Sukey bag to our ongoing efforts for UNICEF’s Schools for Africa program since it was christened at our UNICEF fundraising event in 2008,” — Frida Giannini, Creative Director, Gucci.

The Gucci for UNICEF Sukey is priced at US$1,295 and is available at Gucci stores and www.gucci.com till February 28, 2011