Say it with us, “cleavage”. When it comes to plunging low-cut tops and dresses, there’s only one motto to live by. And that’s, “the deeper the better”. Ahem. Well, if you’re going to show off that neckline, you might as well go all the way, right? If not for a confidence boost then perhaps to flaunt what you’ve got.

In support of (pun totally intended) the upcoming Christmas parties, push-up underwire brassiere specialists company Wonderbra is introducing their deepest cleavage bra to date, the “Ultimate Plunge” bra.

Inspired by Latino hottie Jennifer Lopez, the bra promises that women will now do away with the need for tape to protect their modesty.

The £32 (RM156) bra comes in sizes from 32A to 38DD and will be made available at stores including House of Fraser, Debenhams and John Lewis. And the official launch can be described to be anything but mildly interesting.

Previously, the push-up bra company infamously caused car crashes and hemorrhages..

..with a billboard that simply showed Eva Herzigova in a sexy bra with the slogan, “Hello Boys!

Not to be defeated by their own advertising and marketing strategy, Wonderbra has created an interactive billboard which features a picture of their newest model, Adriana Cernanova, onto the side of Battersea Power Station in London. They then invited women to bungy jump down in front of the model’s cleavage. Like this:

So, are you brave enough to take the plunge?

For more information visit their website.