GUESS?, Inc., the global lifestyle brand famous for its European styling, iconic imagery, and trend-setting denim is proud to celebrate its 30th Anniversary!

Did you know that GUESS, of very humble beginnings, first started out as only a few pairs of jeans in Bloomingdale’s? Who knew that 30 years later it would grow into one of the world’s most sought-after brand? With a name that’s synonymous with glamour, sexiness, and iconic ad campaign, GUESS has practically become a household name.

This year, the brand turns 30 and in conjunction with three whole decade of innovative designs, pride, and success, GUESS is releasing a limited edition women’s capsule collection. The collection captures the brand’s industry-changing creations from the past 30 years.

So expect to see a combination of original styling and vintage washes with modern influences.

“The anniversary is incredible special to my brother Maurice and I. As we reflect on the successes of our company over the past 30 years, we are reminded of the time when we first moved to the US in pursuit of the great American dream”, said Paul Marciano (CEO and Creative Director at GUESS? Inc.)

“We will celebrate our past and the journey to where we are now, but also look forward to the future and the challenges ahead as we continue to push ourselves and the boundaries within the fashion industry”, he added.

We personally attended the celebration of GUESS?, Inc.’s “30 Years of Sexy” which was held at the GUESS store located in Pavilion KL. The event was attended by none other than our very own sexy celebs such as Deborah Henry, Patricia Sue-Lin K, Yasmine Hani, and Hannah Tan, just to name a few.

Members of the media and some shoppers were also only too delighted to have caught the mini fashion show featuring the GUESS Capsule Collection:

Breaths, taken away. For more pictures, click! Congratulations, GUESS?, Inc.! And here’s to many, many more years of sexy to come.

For more information, visit GUESS?, Inc.’s website.