The latest collection focuses on the form and fit of the underwear classics, and is available at H&M stores worldwide, as well as online. From briefs and trunks to undershirts, tees, henleys and long johns, these pieces are designed by Beckham and his team to be an essential part of a man’s wardrobe.
The sexy images were shot in Los Angeles by Alasdair McLellan – these simple yet powerful campaign pictures are definitely attention-grabbing, don’t you think? According to H&M, David was photographed against a black background to show him and the bodywear in stark relief.
“I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” -David Beckham
H&M Malaysia will open its doors in Lot 10 on September 22nd, and a second outlet is set to open at Setia City Mall later this year.