Lenovo, in collaboration with MTV, has announced the launch of the Lenovo-MTV CO:LAB, an integrated social platform that will enable the most progressive, creative and talented Millennials from Malaysia to share stories about their communities through music. Winning Millennials will connect and collaborate using their different skill sets in order to showcase their talents through an original MTV music video production relating to the theme of the “Pulse of the World”.
To help support participants, Lenovo and MTV have assembled a panel of local and regional mentors, each of whom are established leading individuals in their respective areas of expertise. Mentors will play an important role throughout the entire campaign, sharing their valuable experience and knowledge in order to guide and inspire country and regional winners. Acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) will act as regional mentors throughout the campaign, as the public vote for their favourite talent
In order to engage and excite audiences in Malaysia, a full-scale promotional campaign will be run by Lenovo and MTV throughout this collaboration. This will reach the pinnacle in MTV airing the final music video as a showcase of the winners’ talents for a period of eight weeks in Malaysia.
In addition to having access to mentors, attending a five-day workshop and being part of a regional promotional campaign, regional finalists will also have the opportunity to be profiled in local and regional media.
For more information about Lenovo-MTV CO:LAB contest mechanics and official rules: http://www.project-colab.com/
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