SS13 CC Beckham action 1

adidas has recently introduced the all new climacool® Revolution running shoe, a 360 ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen in the feet of sports superstar David Beckham in adidas’ latest TV commercial.

The new ventilation channels across the outsole and the use of climacool® material on the upper of the shoe, helps sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360 ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

SS13 CC Beckham action 2

The climacool® launch film highlights the benefit of 360 ventilation as Beckham runs in the summer heat. While the rest of the city tries to beat the heat with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution.

Watch the video here:

The new climacool® Revoltion running shoe retails at RM470 for both men and women, and are available at the following adidas Sports Performance Concept Stores:
adidas Suria KLCC,
adidas Pavilion
adidas The Gardens
adidas Empire Subang
adidas Paradigm Mall

For more information on adidas Running, please visit www.adidas.com/running

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