The perfect pair of jeans.

This seemingly simple concept resembles a Holy Grail of sorts for the avid shopper, because more often than not, finding a pair of jeans with the perfect fit can turn a euphoric shopping experience into a nightmare.

Now though, Levi’s© is set to make denim dreams come true, with the launch of Levi’s® Revel – a ground-breaking line of jeans that promises to help unite every woman with a pair that fits her perfectly, while at the same time helping to shape and enhance her best features.

This is done through the exclusive use of patent-pending Liquid Shaping Technology, fused into the denim through innovative techniques like screenprinting. This gives Levi’s© Revel a four-way, controlled stretch in strategic areas, helping to lift and define a woman’s beautiful silhouette while providing a figure-hugging fit. This unique technology avoids the use of shaping panels and inserts so common in other brands, and gives Levi’s© Revel their iconic, super-soft hand feel.


All you have to do is slip on a pair and swivel in front of a mirror to experience the difference. With curves in all the right places, you’ll instantly feel more confident and inspired – if we could, we’d wear a pair every day!

“Every woman has the right to a great fitting pair of jeans” declares Anitha Narayanan, Commercial Director of Levi Strauss Malaysia “And with Levi’s© Revel we take it further by also giving her the legs and butt she’s always wanted.”



Levi’s© Revel is designed with superior memory retention that helps retain their shape as well as yours, and is available in curve-specific fits like Slight, Demi and Bold Curve as well as a range of finishes, washes, colours in both skinny and straight leg cuts.

Retailing at RM299, it will be available in select Levi’s© retail stores and on www.levi.com from September.