Kronenbourg 1664 introduces Malaysians to the French Way of Life to promote work-life balance amongst Malaysians, highlighting the importance of quality time with loved ones and life’s little pleasures. The No.1 French premium beer brand launched Cinq à Sept, as a time for Malaysians to let loose after work.
Pronounced as “Sank-Ah-Set”, this term translates to “Five to Seven” in French. This is in reference to the hours of 5pm to 7pm, whereby work traditionally ends for the French, after which they usually head out to a bar or café with their friends or colleagues to enjoy a few drinks and bond.
Various initiatives will be taken to introduce the French Way of Life, including the Kronenbourg 1664 pop-up bar and office soirees. The office soirees include various exciting activities, such as the interactive Jenga wood block game that instructs participants to act out challenges stated on the blocks, head and shoulder massages to loosen up after work, lucky draw balloon popping for Kronenbourg 1664 discount vouchers, and plenty of cold Kronenbourg 1664 for everyone.
The pop-up bars will add excitement to Cinq à Sept as the areas they will be in will liven up with a French-styled bicycle tour around its vicinity. The first 50 customers at the pop-up bars will receive a complimentary Kronenbourg 1664 and a photo opportunity as Polaroid photography will be available for everyone.
Ten units of a limited edition Kronenbourg 1664 mini cooler were also given away during a five week snap and win Instagram contest.
Founded by Jérôme Hatt in 1664, Kronenbourg 1664 has expanded globally and is now available in over 60 countries. Kronenbourg 1664 comes in two variants, the Kronenbourg 1664, which is brewed from Strisselspalt hops, known as the “caviar of hops”, and the Kronenbourg 1664 Blanc, a refreshing wheat beer brewed with a hint of citrus and coriander spice.
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