Known for its bold, unconventional and attention-grabbing campaigns, sports label Under Armour is worn and loved by athletes around the world and come January 2015, athletic individuals will be able to get their hands on this American brand. Made for those who take their sport or workouts seriously, Under Armour is a brand that is driven by its vision to empower athletes everywhere and to improve their performance.

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Some of Under Armour’s brand ambassadors are athletic personalities such as swimmer Michael Phelps, ballerina Misty Copeland and NBA player Stephen Curry. Under Armour’s first Malaysian store will be located at Kuala Lumpur’s iconic shopping destination, Suria KLCC, followed by Mid Valley and Pavilion (mid 2015) and Sunway Pyramid (late 2015). Under Armour will also be available in sport specialty retailers as well as selected gyms and studios.

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“The passion for sports and the love for fitness is becoming very prominent among Malaysians. Under Armour’s innovative products guarantee consumers are fitted with the right products that will make them perform at their best and will assist active sports consumers, who seek to be better and stronger athletes,” says Michael Binger, Chief Executive Office and Co-founder of Triple Pte Ltd. During the launch, Michael stressed the importance of product innovation and technology in their wide range of sports apparels.

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Whether you run, train, play golf or practice yoga, there is something for everyone. At Under Armour, the most advanced technology might be applied to its range of sportswear but the brand simplifies this concept into accessible categories based on one’s needs – HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes. If you’re wondering, some of Under Armour’s best selling items include men’s underwear and women’s sports bra.

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“Triple believes in the potential of the Malaysian market for sports performance products focused on athletes and athletic people with active lifestyles. Under Armour is a brand synonymous with performance and innovation, and the momentum that it has in the U.S. has set for the brand a good foundation for successful expansion into key international markets. After the successful debut in Singapore and Manila, Triple believes that it is the right time to launch the brand in Kuala Lumpur in order to further complete our distribution network across Southeast Asia. We strongly believe in empowering athletes everywhere and are extremely excited to introduce Under Armour to athletes in Malaysia,” continues Michael.

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 While we await the opening of Under Armour’s first Malaysian store, you can shop online at www.underarmour.com.my.