King’s Ice Cream Inspirations Campaign
Pretty much everyone loves that cold, creamy goodness on a hot afternoon. What are we referring to? Ice cream!
King’s launched their ‘Ice Cream Inspirations’ campaign in inspiring ice cream lovers to enjoy their ice cream a little differently and even more interestingly. Several activities kicked off in conjunction with this campaign. Among them include the King’s 1.2L Ice Cream Inspirations Contest, exclusive King’s dessert making workshops and limited edition King’s inspirational dessert recipes that will whet your appetite!
In the King’s 1.2L Ice Cream Inspirations Contest, participants stand a chance to win a one-year supply of King’s ice cream when their recipes get picked out as one of the inspirational entries. All participants need to do is visit King’s website via www.fnncreameries.com (Malaysia) and upload photos of their creations, then submit their creative recipes using King’s ice cream starting 1st March. Participants can submit as many recipes as they want before the 30th September 2014. All submissions will be judged by a panel of judges that are made up of Dato’ Chef Fazley and executives from F&N Creameries Sdn. Bhd. Winners will be notified via phone and e-mail.
Two new variants are introduced in conjunction with this campaign; namely the King’s 1.2L Carnival, a Neapolitan variant that comes in thin stripes of vanilla, chocolate and strawberry flavours as well as the King’s 1.2L Tic-Tac-Toe, a checkerboard design with alternating chocolate and vanilla flavours.