Railway company SNCF got together with ad agency TBWA Paris to come up with a creative ad campaign in order to promote its travel service and that’s exactly what they did with just a door.
The campaign is called ‘Europe, It’s Just Next Door’, sends pedestrians of the Parisian streets to other European cities. It features doors that are brightly coloured with the name of cities pasted on them. Placed randomly in public areas all over Paris, when opened the doors show pedestrians real-time events that are happening in those cities.
Check out the very creative ad campaign below: