11street, a brand new online marketplace, is now live in Malaysia. It was officially introduced and launched at NU Sentral Shopping Centre, witnessed by His Excellency Cho Byungjae, Ambassador of the Republic of Korea.
First established in South Korea in 2008, 11street has grown tremendously and has become one of the top global e-commerce marketplaces in the world.
11street offers a wide variety of product categories at competitive prices including Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services.
With exclusive deals and an affordable shopping experience, 11street will enable Malaysian consumers to continue to enjoy shopping while saving more cash. At the same time, 11street ensures all product authentication to protect its customers from counterfeit.
At the grand launch, 11street introduced its official ambassadors, Korean superstar Lee Min Ho and Malaysian actress Emily Chan. According to 11street Chief Executive Officer, Hoseok Kim, both the stars represent 11street’s target audience very well due to their fun, pleasant and approachable public appearance.
Both the personalities engaged with the audience and fans during the event. Lee, a heartthrob among the female fans also signed autographs for several lucky contest winners.
11street in Malaysia is hosted by Celcom Planet Sdn Bhd, which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad and a leading Korean e-commerce online marketplace provider, SK Planet Ltd. to launch its first online commerce service portal to the Malaysian market.
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