Since its creation in 1984, M AKE UP FOR EVER has been built with a commitment to avant-garde ideas and constant creation. Its

emblematic products are tuned to the needs and new demands of the professional and artistic world and have been designed with an eye for performance and innovation. The AQUA franchise is one example of the challenges to which Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER, continually rises. Born to meet the professional needs of the synchronized swimming champion Muriel Hermine, the AQUA line embodies MAKE UP FOR EVER’s waterproof expertise and staying power. Essential for professionals seeking reliable products that resist extreme conditions, the AQUA collection reveals easy application and long-lasting products.

True to MAKE UP FOR EVER’s desire to offer an ever-wider choice of colors for limitless creation, the AQUA range now boasts 5 new Aqua Matic shades and 2 new Aqua Rouge colors. Waterproof eye shadows and liquid lip colors complete the AQUA collection for endless possibilities, from the most natural to the most sophisticated makeup.

For this summer look, Dany drew inspiration from water and the color blue, her favorite Aqua Matic shade.

“I imagined a model with short hair. This is a first for AQUA photos, designed to break away from the previous collections while keeping the graphic “wet look” that is expressed by intensity of the colours applied to the eyes,” said Danny Sanz.

She used this inspiration to work on the model’s body using turquoise and electric blue mixed with a few touches of lime and pink. The lines and aquatic effects drawn on the body get reflected on the water’s surface and seem to fuse together.

A major innovation in the 2014 AQUA range, Aqua Matic revolutionised the MAKE UP FOR EVER waterproof eye shadow segment through its packaging and its retractable lead. Initially available in 10 must-have colors to meet the needs of makeup artists and women alike, this year MAKE UP FOR EVER creates 5 new shades: Diamond Peach, Metallic Pink, Metallic Golden Khaki, Diamond Light Turquoise, Matte Black. Waterproof and smudge-proof, the new colours and their ultra-glide texture perfectly complete the existing color range. Aqua Matic gives easier coverage and application for eyes that truly hypnotise.

Perfect for every woman looking for a long-lasting lipstick, AQUA ROUGE offers intense waterproof colour. Thanks to its two ultra-accurate tips, the lipstick goes on in one go for the most intense result. The padded tip starts by depositing a covering matte colour; the brush then offers application of a transparent topcoat that guarantees perfect hold and optimal comfort.

Two new shades, Cool Candy Pink and Apricot Pink add to the 16 existing shades and now provide a palette of colours with multifarious possibilities.

Emma Mallaburn
Emma is a writer, dancer and Lucky Charms lover. She enjoys baking muffins, completing puzzle sets and eating both. Her idea of the good life includes pretending she's Amy from The Big Bang Theory and throwing martinis in the faces of those who scorn her. She can be found on Twitter: @emallaburn