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We all know that frequent hair styling can severely damage the hair, leaving it dry, frizzy and looking lacklustre. However, now, you no longer need to subject your hair to unnecessary stress to achieve killer style, whether it is a natural, wavy, curly or straight hair look.

The new KeraShine range from Philips combines hair styling with haircare to protect your tresses while leaving it perfectly coiffed. Infused with Keratin and ions, the range includes a heated styling brush, a straightener and dryer.

Keratin is one of the strongest proteins and it exists in hair strands, giving hair its supple, flexible texture and healthy sheen. It protects the hair from harsh temperatures and keeps it looking sleek. Philips KeraShine feeds your hair with extra keratin and releases negative ions to counter the positive ions or static in our hair, helping the strands settle nicely together.

Let’s take a look at the products in the Philips KeraShine range:


Philips KeraShine Heated Styling Brush

Heated Styling Brush HP8632/00

The 45mm barrel with keratin coating on this styling brush secures long-lasting results, with ionic care for shiny, frizz-free hair. It comes with two styling temperatures that cater to different hair types, and it reduces the risk of damage. Additionally, the retractable bristles avoid tugging for a hassle-free experience.


Philips KeraShine Straightener

Straightener HP8316/00

Slide hair between the ceramic plates equipped with ionic technology and keratin coating for beautifully smooth hair. The extra-large plates take just 60 seconds to reach 210°C, straightening thick or long hair effortlessly and without damage.


Philips KeraShine Dryer

Dryer HP8216/00

The Philips KeraShine Dryer addresses heat trauma and protects the keratin layers in the hair with two flexible temperature settings, the Thermoprotect temperature and a cool air setting for gentle drying. Infused with ionic care, the innovative Philips Even Heat Distribution technology ensures that heat is always evenly distributed so there are no damaging hot spots.

The Philips KeraShine Heated Styling Brush (RM199), Straightener (RM169) and Dryer (RM169) are now available at the Philips Brand Store at Publika Shopping Gallery, major electrical and departmental stores, as well as on

Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen