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Here ‘ye! Here ‘ye! Beauty does fade faster than you think! A long-term SK-II study discovered that women in their 20s dramatically lose more radiance in their skin than any other age group.

Put your worries aside and stop panicking because SK-II’s new whitening skincare range, GenOptics is here to save the day! To help you tackle spots and clouds before they surface because SK-II understands how obnoxious these problems are, especially after a long day out in the sun. The new skincare series targets current and hidden spots as well as darkening caused by UV rays to give you that radiant, dewy skin that you dream of!

To prove it, Global SK-II Ambassador Cate Blanchett claims, “The new GenOptics whitening range which acts to target any skin discolouration from being out in the sun too much. The GenOptics Aura Essence especially, I find, leaves my skin feeling moisturized and gives it great luminosity”

The new SK-II whitening skincare range will be available on all SK-II counters this February. If Cate Blanchett loves it then we have a feeling we would too!