Millions of SK-II users have shared how the brand’s products made it possible for their skin to #ChangeDestiny, and that incited SK-II to launch their inaugural #changedestiny forum in Los Angeles.
The forum was hosted by SK-II global ambassador Cate Blanchett and attended by digital pioneer Michelle Phan and acclaimed singer-songwriter Anggun. Through the campaign, SK-II is using empowering stories to encourage women to take control of their futures and achieve their aspirations.
Cate shared her very own and personal #changedestiny video and shared stories about how embracing change has led to some of the most fulfilling moments in her life, and she encouraged women all over the world to do the same.
“It’s been a fascinating experience working with SK-II on its #ChangeDestiny campaign as I have had to opportunity to reflect on the big moments of change in my own life. It has given me pause to recognise the significance of changes that have ultimately resulted in the most extraordinary experiences. I’ve realised that embracing the fear of change has resulted in my life becoming much richer.” Cate recalled.
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