The new Magnum Pink and Magnum Black wants you to embrace your inner moods, whether you’re feeling girly and cheeky, or sassy and elegant.
The Magnum Pink is a Pink Pomegranate flavoured ice-cream, swirled with rich pomegranate sauce. A thick and hard layer of Pink Belgian chocolate coats the ice-cream on the outside, sealing the tangy flavour of the pomegranate on the inside. This Pink delight is for the fun, playful, and spontaneous side in you.
The Magnum Black represents true sophistication. It is intensely dark, a rich block of espresso swirled in smooth vanilla ice-cream, and covered in a thick layer of premium dark Tanzanian chocolate. It’s a paradise for both coffee and chocolate lovers, and it satiates the bond girl in you.
“The new Magnum Pink & Black are specially created to reflect different consumer personalities.” explains Mr. Rakesh Mohan, Chairman of Unilever Holdings Malaysia. “Our new campaign captures the essence of luxurious indulgence which consumers associate with, whilst communicating two new ice creams that are perfect for different moments.”
Guests were treated to MAKE MY MAGNUM at the launch party, a station where they could personalise their Magnum Bars with customised toppings. There was also a free flow of drinks and desserts at the MAGNUM PNIK & BLACK PLEASURE BAR, and a fun interactive mood test at the MOODOLOGY kiosk as you enter.
The event concluded with a powerful performance by Ning Baizura, who rocked the venue with the medley of Pink & Black beats.
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