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Imagine sitting by a quiet café sipping on Kronenbourg 1664 Blanc as light chatter and a calming sense of serenity fills the air while the sun slowly sets. This is an ideal example of Le Moment, an extension of Kronenbourg 1664 “Taste the French Way of Life” campaign which encourages the notion of taking time off amidst hectic lifestyles to enjoy little indulgences.

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Just last week, Le Moment was brought to life by Kronenbourg 1664 at Caffeinees whereby busy urbanites took their time off and lived in the moment just relishing in the simple pleasures life has to offer.

Aside from being serenaded by a 2-piece band led by Michelle Leong, individuals came together to sip on Kronenbourg 1664 Blanc while capturing memories through GIF photos, savouring liquid nitrogen refreshments, and being pampered with an express hand spa service.

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Le Moment doesn’t stop there. Kronenbourg 1664 will also be bringing a hint of magic to offices by throwing little parties themed Pause for Le Moment for individuals to recharge for better productivity.

Access the Kronenbourg 1664 Facebook page for upcoming activations and updates.