The Sparkling Ribena® BeMe Campaign launched yesterday. and Suntory Beverage & Food Malaysia Sdn. Bhd. is calling all Malaysians to release the true you!
Local singer-songwriter Elizabeth Tan was also introduced as the new Sparkling Ribena® Ambassador at the event, where she performed the Sparkling Ribena® BeMe Campaign official song.
“Through the Sparkling Ribena® BeMe Campaign, we want to encourage Malaysians to simply pause for a while in our hectic schedules and just enjoy our BeMe moment, when we are our carefree natural selves.” said Lee Hon Tong, Regional General Manager for Malaysia, Singapore and Hong Kong, SBFM.
Newly appointed Sparkling Ribena® Ambassador Elizabeth Tan also shared her BeMe moments at the event, recounting her experiences as a performer. “When I first started out as a YouTube artiste, I just wanted to share my passion for music with everyone online. I do believe the joy of embracing your BeMe moment is priceless,”
“Over the years, I have always believed that I express myself best in song by staying true to myself, and my big break came as a result of embracing my very own musical style. So, the Sparkling Ribena® BeMe Campaign’s call for Malaysians to embrace and celebrate our true selves really resonates with me,” she said.
At the launch, Elizabeth also created her original mocktail, called the Sparkling Lizzy – a mixture of Sparkling Ribena® Blackcurrant, a tablespoon of lime juice, two pieces of asam boi and fresh mint leaves inspired by her passion for music and fresh lifestyle.
As part of the Sparkling Ribena® BeMe Campaign, a Combi van will be cruising around the streets of Kuala Lumpur and Petaling Jaya to encourage Malaysians to unleash their inner personalities. Elizabeth will also be sharing some of her many #BeMeMoments online and will be appearing in 3 Sparkling Ribena® videos by the end of March!
This isn’t all, more activities are said to be in the works very soon. Watch the videos and find out more about the campaign on the Ribena® Malaysia Facebook page here!
The Sparkling Ribena® can is retailed at RM2.20 and is available at hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide. For more on Ribena®, access here.
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