Etude House, Korea’s No. 1 makeup brand is opening its first flagship store with a brand new concept at Sunway Pyramid Shopping Mall. The new store spans 2,455 sqft and will house more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colors and more.

The brightly-lit store furnished with sweet colour-themed and trendy mood interior brings the brand’s culture of Makeup Play to the next level with fun, interactive, and engaging features.

The flagship store includes the ‘Find Your Look’ section that presents the ‘Etude House Signature 9 Looks’ with distinctive product highlights and nine how-to video tutorials. Customers can also immerse themselves at the beauty interactive zone to select their ideal cushion compacts, topped with a dedicated makeup studio offering professional makeup services.

Introduced for the first time is the ‘Dear My Glass Tinting Lips-Talk’ collection showcasing 20 lip shades and 20 uniquely designed lipstick cases for you to mix-and-match, and customise your lipstick to your personality and mood. Customers can look forward to special lipstick case designs, from quirky pop art to sweet pastels.

Available in three selections of language Korean, Malay and English —  a special complimentary engraving service is available with the purchase of one complete set of Lips-Talk lipstick range at a promotional price of RM56 during store opening.

The first Etude House flagship store is slated to open with a grand launch at 10am, 18 August 2017 at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall. Access Etude House’s official website for more details.