Dressing Paula — the fashion label that has been dressing ladies in Malaysia since 2010 — has launched its first flagship store in Pavilion Kuala Lumpur.

Complete with a modern and sophisticated store design, the store aims​ to elevate customers’ shopping experience while maintaining its reputation for incorporating designs that are contemporary, practical and versatile.

What’s more, the gorgeous garments also comes with an ​accessible​ ​price ​point.​

The brand debuted its new brand direction through an exclusive month-long photo exhibition in collaboration with three local leading ladies – fashionista Cherrie Mun, actress Sarah Lian and entrepreneur Raeesa Sya – who lead successful lives and continually keep themselves relevant, all while doing it in style.

Meanwhile, Dressing Paula’s latest collection comprises of sophisticated designs, intricate fabrics and bold colours – all juxtaposed with classic cuts.

The well-curated line features a variety of chic silhouettes and statement pieces, making it suitable to be worn from day until night.

Dressing Paula’s new flagship store is located at Lot 05-14, Level 5, Pavilion KL. Prices for Dressing Paula’s collection starts from RM89.90 and above.

For more information, visit the brand’s official website or connect with them via Instagram and Facebook.