This month, you’ll see a certain colour popping up around town on things like ribbons, vehicles and an untold variety of products lining store shelves — in pink, the official colour of Breast Cancer Awareness Month.

Over the years, awareness campaigns have saved countless women’s lives by bringing what was originally a hushed conversation to light, as they benefit from the knowledge that breast cancer isn’t an automatic death sentence.

With that, here’s your chance to help make a difference by supporting these brands with their fundraising initiatives:

1. Pink October Dining Specials at Shangri-La Hotel, Kuala Lumpur

To kick-start the month of pink, Shangri-La Hotel has lined up some exciting promotions through its ‘Pink Pals of Shang KL’ campaign from 1 – 31 October 2017. All dining outlets at the hotel — Lemon Garden 2Go, Shang Palace, Lobby Lounge — will be serving ‘pink specials’ where RM5 from each item purchased will be contributed to the Breast Cancer Welfare Association of Malaysia (BCWA).

Call 03-2074 3900 or email [email protected] for further information on the campaign and dining specials.

2. Chill Chill Goes Pink with Breast Cancer Welfare Association

Throughout the month of October, play your part in supporting breast cancer victims by purchasing the Nom Yen drink (a milk-based drink with a fragrant rose flavour) at any Chill Chill outlet. RM1 from the sale of each drink will be donated to BCWA, while RM0.50 will be contributed for every valid usage of the #pinktobermy hashtag on social media.

What’s more, BCWA’s Mobile Clinic will be carrying out free clinical breast examinations at Sunway Pyramid (8 Oct) and Nu Sentral (22 Oct) from 11am to 11pm together with Chill Chill.

Visit Chill Chill’s Facebook page or Instagram for more information.

3. Fasten Your Pink Ribbon with XIXILI

This October, lingerie brand XIXILI will be donating RM3 to the Breast Cancer Welfare Association Malaysia (BCWA) for every bra sold on 11street with products as low as RM15. Customers can enjoy an additional 11% store cart coupon and not only that, 11 mystery gifts will also be given away randomly every day.

Make a difference at 11Street, or visit Facebook to learn more on the campaign.

4. Neubodi Bra Drive 2017 

Also joining the fun, popular undergarment label Neubodi is excited to launch the Neubodi Bra Drive 2017 – a campaign geared to raise funds for the BCWA as well drive awareness on breast cancer as a gender blind affliction. The month-long initiative features fun activities including Pedal Forward with Neubodi (7 Oct), Neubodi Bra Drive (5 Oct – 5 Nov) and Bra-recycling: Life Line Clothing (5 Oct – 5 Nov).

For more information on the campaign, please visit Facebook or Instagram.

5. Paint The Town Pink With Sime Darby LGPA

In conjunction with #Pinktober, Sime Darby LGPA is partnering with a host of local lifestyle purveyors — Dressing Paula, Aloha Cycle Club Royal Sporting House, All Tasty Ideas, The Good Batch, Nara, Hyde, 61 Monarchy, Jungle Bird, Shelley Yu’s and Ril’s — which will be offering specially curated menus, dedicated Pink sessions as well as pledging a portion of their business proceeds to Cancer Research Malaysia.

‘Paint The Town Pink’ will be happening throughout October while the official LPGA tournament is scheduled on 26 – 29 October 2017 at TPC Kuala Lumpur.

For all the latest updates, visit the tournament’s official websiteFacebook page or Instagram.

Happy Pinktober! 🎀In conjunction with Breast Cancer Awareness month this October, we will be donating 25% of revenue…

Posted by on Sunday, October 1, 2017


If you love spinning classes, here’s your chance to give back to the community while you cycle! This October, FLYCYCLE will be donating 25% of its revenue from each 10 miles package sold to BCWA. The package is valid for 5 months from the date of first mile used and will be available throughout the month. It is also shareable up to 8 people. So call up your friends!

For more information, access Flycycle’s Facebook page.