Superdry’s SS17 Collection Brings About A Vibrant Coastal Vibe
Beachin' with #MYSuperdry.
This season’s Superdry Collection is a flurry of colourful prints and nautical stripes that evoke images of summer at the beach.
Spanning over lightweight tops, shorts, dresses and transitional outerwear, the collection is set to see you through the first bursts of spring to the last moments of summer. Superdry’s iconic aesthetics are embedded in each carefully designed item, with intricate detail. Sophisticated silhouettes and adorned pieces create a refined spring/summer wardrobe.
For women, the new collection offers mixes the best of beach, festival and urban styles. The Castaway collection updates seaside stripes with a modern twist whilst Haute Bohemia fuses free spirit vibes with edgy detailing.
The new Pastel Palm offering showcases classic beachside prints with an urban twist – perfect for the home or away vacationer. Shirts also come in oversized and structured, whilst outerwear gets a pastel palette update with new draped silhouettes.
For men, cool L.A. vibes have been incorporated throughout, with swim shorts and graphic tees. Outerwear is key – microlight and multi fabric silhouettes, thin quilted shells and subtle neon highlights offer stylish spring layers from day to night.
Colour-pop hues alongside classic tones feature across shirts, mariner crews and, vests with brand new space dye fabrications and prints on grit tees offering a festival edge. Skinny jeans, tapered joggers, Chino and cargo trousers offer a contemporary look in multiple washes, indigos and classic preppy tones.
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