Lazada is celebrating its 5th birthday with a Surprise Campaign, happening from 22nd march – 24th March 2017. Consumers can shop from a wide variety of brands such as Hua Wei, Nestle, Drypers and Watsons, enjoying discounts up to 90%, flash sales from as low as RM1, buy 1 free 1 promos and free shipping for over a million products.
The leading e-commerce brand celebrates this great milestone by revealing how it plans to catalyse e-commerce growth by empowering businesses to collaborate as ecosystem partners, in support of the nation’s plan for 2017 to be the Digital Economic Transformation and Digital Year.
As of January 2017, e-commerce has already contributed 5.8% to the nation’s Gross Domestic Product (GDP) and is expected to grow 24% per year by 2022.
Growth will be driven by the next generation of shoppers, also known as Generation Z, (those born in the mid to late 1990s) who will represent 40% of consumers by 2020. This savvy, younger group of shoppers expect e-commerce to be fast, intuitive, and engaging.
Lazada’s 5th Birthday will also be joined by various marketing partners, allowing customers to stand a chance in winning special offers from AirAsia Big, DiGi, Maxis, Domino’s Malaysia, CIMB, Maybank, HSBC, Coca-Cola and Petronas.
For more information on these great deals, log on to Lazada.