Destroying Makeup Is Instagram’s Latest Way To Play With Expensive Beauty Products
Tag a girl to ruin her day
If you’ve been meaning to clear out old beauty products that’s probably harmful now, mostly because they have expired, then you’d want to consider the newest trend in the beauty world: makeup destruction. After all, you did shell out major dough for that highlighter palette, so this should be an interesting way to say goodbye.
Beauty News is a YouTube channel run by Hailey and Kat who have a series called The Makeup Breakup, where they destroy your favourite makeup products and weigh them to see if you really get your money’s worth.
These @colourpopcosmetics pots were interesting to play with, we discovered how beautiful their highlights are and they don't require any prep for re-pressing. If you want to see more check out the link in our bio for the playlist. . . . . #colourpop #colourpopcult #eyeshadow #themakeupbreakup #asmrmakeup #visualasmr #makeupjunkie #colourpophighlighter #colourpopblush #makeup #makeuplover #makeupjunkie #colourpopbronzer
In their videos, the two bloggers obtain perfectly intact eyeshadow, blush, or highlighter palettes, and then slowly quash them with metal tools.
Even though the videos may seem painful to watch, especially if you’re a makeup fan who’s on a budget, the bloggers are actually on a mission. After they clear the contents from the case, they also weigh the case to see if the product is really the weight the company claims it is.
This was a fun episode of The Makeup Breakup! Digging the MAC Spellbinder Shadow in Blue Karma out of the pot made for some interesting visuals. Getting it back in was even more interesting! Link to the channel with the full video in bio 💙 . . . . @maccosmetics @maccosmeticsaustralia #maccosmetics #pigment #makeup #loosepigment #themakeupbreakup #beautynews #beautynewsfamily #mac #makeupporn #makeuplover #beautyjunkie #maccosmeticsaustralia #visualasmr #asmrmakeup #asmr
For example, the duo weighed a Chanel Sunkiss Ribbon Blush palette before and after destroying it, only to find out that the actual weight of the product was 1.82 g heavier than it claimed to be. That was a pleasant surprise, considering that the palette is worth $70 (RM307).
Have you seen today's episode of The Makeup Breakup? We wanted to see how much product you could easily access in a traditional pump foundation vs an airless pump. If you want to see more check out the playlist link in bio. . . . #foundation #beautynewsfamily #themakeupbreakup #makeupjunkie #makeup #asmrmakeup #visualasmr @rimmellondonau
Although this trend may not be for everyone, the next time you drop a fancy blush on the floor and it crumbles in its case, let Hailey and Kat’s videos be a reminder that broken makeup is still totally usable.
The duo then proceed to mash the product, mix it with a liquid, and press the contents back into the case so they can use the palette again. So it’s all good!
@becca_aus Champagne Pop was lovely to destroy! Formula felt so soft! If you want to see the whole video check out the link to our playlist in bio. . . . . #becca #champagnepop #beccachampagnepop #highlighter #makeup #beautylover #makeupjunkie #visualasmr #asmrmakeup #themakeupbreakup #beautynews #jaclynhill
It’s like watching a slow, painful death of expensive beauty products. Thank god it’s not ours, though.