PUMA is elevating its sports-inspired streetwear game to the next level with the latest innovative footwear silhouettes debuting throughout 2017 under their Run The Streets campaign.

At the forefront is the all-new TSUGI silhouette that PUMA took to the sensibilities and functionalities of Japanese design to perfect this iteration. ‘TSUGI’ that translates to ‘NEXT’ in Japanese, incarnates the fusion of modernity, technology and traditions, bringing a new wave of design to progressive streetwear.

With TSUGI, PUMA brings to the table their successful track record Sportstyle Running footwear design and long-standing commitment of pushing the boundaries of innovation that defines the future direction of the brand.

PUMA injected IGNITE Foam, their most innovative running cushioning technology, into the new TSUGI range. Strategically placed under the foot-bed, IGNITE offers ideal flexibility in the forefoot and cushioning in the heel for comfort. What gave runners the optimal rebound and comfort can now be enjoyed by street-wear sneaker-heads who are always looking for the latest high tech footwear solution.

First to drop from the range is the TSUGI SHINSEI. ‘SHINSEI’ takes the meaning of ‘REBORN’ in Japanese. Always forging the way in offering alternative closure systems to the market, the TSUGI SHINSEI features a unique lacing concept for a progressive look and extra comfortable fit. By pulling the lace along the lateral and medial side of the foot, the wearer is assured of the right amount of fit.

The TSUGI SHINSEI also features a sock construction, nylon padded tongue and textile vamp for a super snug fit. More than its functionality, it boasts of a minimal, contemporary style that’s both edgy and unique on the streets.

The new PUMA Tsugi Shinsei is only available at Pavilion, KLCC, Sunway Pyramid, The Gardens, Queensbay Mall and will retail at RM 599. For more on PUMA TSUGI SHINSEI, access here or search #Tsugi and #RunTheStreets.

Nad Dardin
Writer by day, pseudo Disney princess by night. Loves food, makeup and knows The Godfather trilogy by heart. Follow her on Instagram (@nadardin) or get in touch with her at nadhirah@lipstiq.com.