To celebrate Global Running Day, Westin hotels around the world will host empowering running sessions enlisting guests to rise early and own their morning with the help of Run Concierges who will lead runners through the scenic routes of cities, along beachfronts and amid rural landscapes to experience sunrise through Westin’s well-being lens.
On top of offering guests access to New Balance® shoes and workout apparel during their stay for only RM21, Westin’s Gear Lending program is also equipped with the brand’s new reflective gear, reflective wristbands and light-up sneaker clips. So you can pack light, stay fit, and rise earlier.
From millennials who view fitness activities to be more social than competitive, business travelers who are shifting their preference from country clubs to running clubs, to honeymooners who run together as part of their bonding activity, Westin continues to evolve its offerings to support the running community.
This initiative follows on the heels of the brand’s launch of its new multi-million-dollar campaign, Let’s Rise, which takes on the disruptions, distractions and unpredictability of travel while empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road.