Nars Cosmetics has always remained one of our favourite go-to brands with the coolest collaborations and exciting launches, but the French cosmetics and skincare brand is now under fire for giving up its cruelty-free status to tap into the market in China.

Animal testing is a compulsory procedure for foreign cosmetics companies looking to expand their business in China and Nars fans across the globe clearly aren’t taking the news well, some even threatening to stop buying Nars products while expressing their displeasure with #saynotoanimaltesting and #stopanimalcruelty comments.

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We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV

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On June 27, Nars also took to Instagram to shed some light on its recent move.

Since the announcement was made, the overwhelming backlash hasn’t been given rest, despite Nars saying that the company will seek to explore “alternative testing methods”, adding, “We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognised organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world.”

What is your stance on Nars’ big switch? Will you be saying goodbye to your Sheer Glow Foundation, Radiant Creamy Concealer, the Charlotte Gainsbourg collection or the new Orgasm additions? Here is what some Twitter users have said:

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Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen