If you’re a fan of all things Kylie Jenner, your obsession and collection is about to get a whole lot bigger with what PUMA is serving. Just checkout the ultra hot teasers PUMA‘s been posting on Instagram!

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Game that will never be tamed. @kyliejenner

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Following the SS’17 success of Swan Pack by featuring Kylie Jenner along with returning New York City Ballet dancers in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope – the dividing line between the queue and the party. Anyone can choose to wait. But you can always choose to stand out and own the moment.

Embodying the Velvet Rope attitude with a ‘Do You’ essence is Kylie Jenner, along with Olivia Boisson, Mimi Staker, Emilie Gerrity, Meagan Mann and Unity Phelan of the New York City Ballet. This season’s collection features influencing pieces for women to wear while following their deepest instincts to find their best selves.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting. Color palettes blend autumn hues with metallic – olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.


This collection is heavily interwoven with the ‘Do You’ campaign, which launched in August of 2016 and has continued to grow traction. The campaign brings together women from different fields, each telling a brave story of confidence to inspire others around them. ‘Do You’ has been encouraging women to prove other’s wrong by proving themselves right.

The Autumn-Winter 2017 Velvet Rope Collection drops online, PUMA Stores and retailers worldwide from 10th July 2017. The collection price ranges from RM39 to RM499 and will be available at all PUMA outlets. For more on PUMA, access here

Nad Dardin
Writer by day, pseudo Disney princess by night. Loves food, makeup and knows The Godfather trilogy by heart. Follow her on Instagram (@nadardin) or get in touch with her at [email protected]