Last night, H&M announced this year’s big reveal – a designer collaboration with Erdem! The announcement of the collaboration with London’s must-have and most-loved designer nearly broke the . But that’s not all.
H&M also announced that THE Baz Luhrmann will be bringing the campaign to life through his unique storytelling. ERDEM x H&M is set to be available in selected stores and online on November 2.
For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes.
For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.
A post shared by H&M (@hm) on
“For me fashion is always about more than just clothing, it is a form of expression – a stand-alone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection,” says Baz Luhrmann.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.