Tiffany & Co. today announced its fall 2017 advertising campaign, “There’s Only One,” celebrating the power of individuality and self-expression. The campaign brings together six personalities from diverse disciplines, each chosen for their singular style, personal strength and imaginative vision.
“Tiffany has always stood for the ideals of creativity, passion and optimism,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.” The fall campaign represents director Reed Krakoff’s first creative expression for the house.
Tiffany’s creative team, led by Krakoff, collaborated with renown fashion photographers Inez & Vinoodh to capture distinct portraits and BTS footage of actresses Janelle Monáe, Zoë Kravitz and Elle Fanning together with principal dancer for the Bolshoi Ballet & American Ballet Theater David Hallberg, supermodel Cameron Russell and musician Annie Clark – each styled with iconic jewelry from Tiffany & Co.
The campaign reflects the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180-year history. These images will appear in print and video, as well as across social media platforms under the hashtag #TheresOnlyOne.
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