Those who constantly watch YouTube for fashion inspo and how-tos will surely be familiar with YouTube’s resident fashion guru Jenn Im. Boasting over 1.5 million followers on Instagram and nearly 2 million YouTube subscribers, the 27-year-old Korean American is about to expand her influence by debuting her clothing line – Eggie.

Soon to be unveiled on August 22, Eggie will offer statement pieces as well as items with hints of her favourite styles, including gender-neutral ones. The prices will range from US$25 to $79, and fans can expect bodysuits, cropped tops, bomber jackets, tracksuits, jumpsuits, hoodies and more.

The influencer, who is also big on thrifting, started her YouTube channel ClothesEncounters with fellow friend Sarah Chu in 2010. Chu left soon after, but Jenn’s career took off successfully. She is happily engaged to Ben Jolliffe, of English alt rock band.


Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen