In fashion — September is the prime time for a wardrobe refresh, and that yearly closet clean-out also means that it’s time for new beauty products too. Thanks to the tidal wave of game-changing launches, the beauty industry is bringing a fresh start to the season with new, innovative formulas as well as pretty, irresistible packaging. Take a look at everything we’ve picked out:
1. Estelle & Thild Bio-Cleanse Micellar Cleansing Water
Hit refresh with Estelle & Thild’s latest cutting-edge makeup remover, the BioCleanse Micellar Cleansing Water. The Swedish organic skin care brand’s new multi-functional product not only removes makeup, but also cleanses and tones the skin for a fresh-faced feel — thanks to its nourishing Aloe Vera ingredient.
2. belif The White Decoction – Ultimate Brightening Bubble Mask
Remove pore impurities for brighter skin with belif’s Ultimate Brightening Bubble Mask. Formulated with Root White Decoction Formula (highly concentrated herbs extracted from 300-year-old decoction process), this wash-off bubble mask removes gunk from pores and moisturises the skin as it forms fine bubbles as soon as it is applied.
3. shu uemura nutri:nectar
nutri:nectar is a nourishing cleansing oil in emulsion which combines an oil’s efficacy in removing impurities with an emulsion’s ability to hydrate and condition. This healing foaming cleanser comforts the skin as well as restores skin resilience. Meanwhile, Acai extract, magnolia extract, and Reishi mushroom extract all add a nutrition boost to the skin.
The cleansing oil in emulsion retails for RM165 (150ml) or RM360 (450ml), available in all shu uemura outlets nationwide.
4. Sulwhasoo Concentrated Ginseng Renewing Eye Cream EX
Infused with the anti-ageing power of red ginseng, this eye cream helps to rejuvenate skin as well as promote youthful, smooth skin around the eye area. Designed to firm up the sensitive skin around the eyes, it also helps the eye area look more energised by improving skin issues such as wrinkles, crow’s feet, uneven texture and dryness.
Sulwhasoo’s Concentrated Ginseng Renewing Eye Cream EX retails for RM630 (20ml).
Meanwhile, the Concentrated Ginseng Renewing Creamy Mask is also a new addition. This anti-ageing creamy sheet mask delivers the core components of Concentrated Ginseng Renewing Cream EX through the innovative Double Wrapping Sheet™. One single use leaves the skin in better condition with greater resilience, translucency and radiance.
5. Swiss-Line Brightening Diamond Serum
Proving that diamonds are the ultimate girl’s best friend, Swiss-Line’s Brightening Diamond Serum has made gleaming, flawless complexion within reach with its state-of-the-art Diamond Clusters (using 100% real micronised diamonds!) formula. The new serum also consists of Syn®-ake Peptide (a formula that mimics snake venom which delivers a non-invasive plumping effect), Spot-off Complex (dissolving effect) and HD-White Complex for a brighter complexion.
6. The Face Inc Gold Primer Mist
The Face Inc’s Primer Mist has become one of our must-haves since its launch last year as this lightweight yet hydrating face mist works wonders to firm up the skin in just 15 seconds. Now, with a luxurious limited edition gold case, this mist is not only luxe, but is also the perfect antidote for refreshed and plumped skin.
7. YSL All Hours Foundation
One of the most anticipated releases for Fall, the All Hours Foundation has an oil-free formula that keeps the complexion shine-free with a matte finish while minimising the appearance of pores. Waterproof and transfer-resistant, the foundation also wears all day, without the need for touch-ups.
Priced a RM270, the All Hours Foundation comes in 22 different shades and it’s available at YSL Beauty Pavilion KL as well as YSL beauty counters.
8. Mamonde Brightening Cover Cushion
Capturing the restorative properties of Peach Flower and Narcissus, Mamonde’s Brightening Cover Cushion line doesn’t just offer coverage to conceal imperfections as it also nourishes the skin. The result is a healthy, glowy and brightened complexion.
Mamonde Brightening Cover Cushion retails for RM90 each and it’s available in all Mamonde stores nationwide as well as via Lazada.
9. innisfree Skinny Cover Fit Foundation SPF15 PA+
This long-lasting foundation which comes in four shades provides a flawless coverage with an au naturale finish. It also covers up facial blemishes and acts as a makeup base — preventing your makeup from budging due to sweat and excessive sebum while leaving the skin feeling refreshed all day long, thanks to the improved setting powder formula.
innisfree Skinny Cover Fit Foundation retails for RM87 (30ml) each and it’s available in all innisfree stores nationwide.
10. MAC Future Forward: Lee Hi
For MAC’s Future-Forward campaign, Korean singer Lee Hi has come up with a matte red lip colour for the limited edition matte lipstick range. Described as “deep red” and “dreamy enough to match Lee’s own style and star-power”, the bubblegum-pink outer sleeve packaging has also been designed to feature Lee Hi‘s signature logo in black.
MAC Future Forward: Lee Hi lipstick retails for RM82 each and it’s available in all MAC Cosmetics stores nationwide.
11. shu uemura The Lightbulb Essence
This essential-oil-in-foundation consists of five precious botanical oils which not only give a healthy radiance to the complexion, but also promote smoother skin in just two weeks. It has a powerful dual protection against UVA/UVB rays, and the luminous finish it leaves on the skin helps the complexion look extra healthy.
From a range of 12 shades (30ml), The Lightbulb Essence retails for RM210 each and it’s available in all shu uemura outlets nationwide.