Dove Is Coming Under Fire For This Racially Insensitive Ad

#Dove has since apologised for "missing the mark" in representing women of colour.

Photo: Dove

Dove is coming under fire after posting an insensitive advertisement that went viral.

Beauty brand Dove deleted a three-second video clip from its Facebook page and admitted on Saturday that it had “missed the mark in thoughtfully representing women of color” in an ad for body wash. Which, obviously had the internet in an uproar over images of a black woman removing a brown shirt and transforming into a white woman underneath.

Dove issued apologies via Twitter and Facebook, saying it “missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future.”

Though the beauty company apologised over the insensitive ad, many social media users weren’t satisfied with Dove’s “lacklustre” apology. Some Twitter users even brought up a previous Dove ad with similar insensitive nuances as the recently viral one. “Okay, Dove. One racist as makes you suspect. Two racist ads makes you kinda guilty” wrote Keith Boykin on Twitter.

Twitter user Khadi Don also took a dig at Dove in this hilarious parody video of the ad:

In this day and age where we’re all about accepting each other for who we are, it’s really sad to see an International beauty brand like Dove promoting the idea where “dark” is bad and “fair is good. Everyone’s still bitter over the insensitive commercial and we’ve got a feeling that it’s gonna take awhile for Dove to get out of this one…

[Source 1, 2]


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Nad Dardin
Writer by day, pseudo Disney princess by night. Loves food, makeup and knows The Godfather trilogy by heart. Follow her on Instagram (@nadardin) or get in touch with her at