If you miss the days of wearing your Hello Kitty backpack to school, Puma’s newest collaboration is going to be your new favourite thing on earth.

In celebration of the 50th anniversary of Puma’s suede sneaker, the popular sneaker brand is partnering with the 40-year-old pop culture icon to create a limited edition apparel line, Puma X Hello Kitty For All Time, which features Puma’s signature suede sneaker available in adult, infant, and children’s sizes.

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Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie.

The sneaker blends the two different brand aesthetics beautifully, with candy apple red suede detailing and a fine Hello Kitty print. Turn it over and you’ll discover a little surprise — Hello Kitty’s signature red bow on the sole!

Puma X Hello Kitty For All Time also includes a t-shirt, hoodie, track pants, baseball hat, and two backpacks designed in bold colours, cheeky graphics and fun, intricate details, making this offering uniquely endearing.

With price ranging from RM155 to RM370, the Puma x Hello Kitty Suede collection is now available in Puma Select stores nationwide. Follow the brand on Instagram and Facebook for updates and check #ForAllTime to keep up with the conversation. 

Nadee Mode
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