While tradition and repressive laws were once the pinnacle of the Middle East, many bold women are stepping forward to embrace reform and long-awaited social change, all through their tell-all lives on social media as influencers.

And just as the Kardashian sisters reign in the West, three Lebanese Abdel Aziz siblings, Alice, 30, Nadine, 26 and Farah, 25, are, too, making their mark by seeking fame and fortune online with their affluent lives.

Thus far, the Beirut-based sisters have already got a reality television show showcasing their love for makeup, fashion and selfies within their sprawling villa, accompanied with fancy cars.

The Kardashian-fuelled lifestyle doesn’t stop there. There are endless special appearances, product endorsements, brand opportunities and other profitable deals involved.

And perhaps another motivation for fame who is closer to home stems from none other than Huda Kattan, the Dubai-based beauty mogul that has amassed an empire and evidently has an unbeatable influence with 25.2 million Instagram followers.

Kattan’s popularity further drives this need for women to push boundaries and speak their minds, and we have a feeling that this is only the beginning. It’s liberating for all women out there, and who doesn’t want that?

[Source 1, 2]

Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen