There is no denying the power and influence of the effervescent beauty community spanning across the globe, and the 2018 Forbes Richest Self-Made Women list that was just unveiled attests it. With a combined worth of $71 billion, the list showcases 60 richest women in the U.S. who made their own fortunes, and among them are four prominent newcomers – beauty moguls who have all built their own multi-million-dollar beauty businesses. Should you be a beauty junkie yourself, these names should come as no surprise whatsoever!

Photo: Avantaje

At 21st place: Anastasia Soare
Net worth: $1 billion

You may not have heard of her, but you sure as hell are familiar with Anastasia Beverly Hills for its cult favourite line of eyebrow products. Born in Romania, Soare immigrated to Los Angeles in 1989 and was working in a beauty salon before launching the brand in 2000. Anastasia Beverly Hills now sells over 480 products in more than 3,000 stores.

Photo: Entertainment Tonight

At 27th place: Kylie Jenner
Net worth: $900 million

Reality TV star and Instagram influencer Kylie Jenner hasn’t even turned 21. Yet, she is now the richest member of the Kardashian-Jenner clan thanks to her makeup brand Kylie Cosmetics, which she wholly owns. Only her lip kits were previously sold, and the brand has now expanded with eyeshadows, eyeliners and more.

Photo: Cult Beauty

At 37th place: Huda Kattan
Net worth: $550 million

Previously unhappy at her finance job, this Dubai-based beauty mogul first launched her blog in 2010 and now, she has grown to become one of the most influential names in beauty worldwide. She launched Huda Beauty with her sisters in 2013 and today, the brand has false eyelashes, eyeshadow palettes, lipsticks, lip glosses and more.

Photo: Style Caster

At 54th place: Kim Kardashian West
Net worth: $350 million

Love her or hate her, but there is nothing multi-hyphenate Kim Kardashian West can’t do. Not only does she have her own role-playing mobile game – Kim Kardashian: Hollywood, Kim, too, followed her sister’s footsteps and launched her eponymous beauty brand KKW Beauty, which is popular for contouring kits, perfumes and more.

[Source 1, 2]

Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen