The iconic Bratz dolls were regarded the elite of toy dolls of those born circa 1990s and we don’t know about you, but they’re far more superior than Barbies in our books. For starters, the main Bratz clique was made up of 75% ethnic minorities, which accurately reflects the world’s demographics. More importantly, they were sold to be equal and none of them were ever trampling over one another vying for Ken’s attention. We could go on, but you get the point.

Some parents were arguably concerned over their perceived promiscuity (“slutty” OTT makeup and pop culture-inspired style a la The Pussycat Dolls), but as children we never once recognised these things.. And the latest beauty trend sweeping social media as of late just goes to show how much these plastic dolls made an impact in the world. Behold the #Bratzchallenge: A beauty challenge whereby individuals transform themselves into living Brats dolls.

While the official Bratz Instagram account first encouraged beauty-obsessed fans to share their Bratz-inspired makeup, over 50,000 people have now used the challenge hashtag and the results are spectacular to say the least, flooding social media with looks featuring large anime-like eyes, insanely pouty lips, and tiny noses.. all in the name of beauty and good fun. Here are some of the most impressive looks:

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Don't be such a brat #bratzchallenge . Which one is your fav 1-10 ?? 💓😍 . . . Follow @lovely.mua 💋 Cr tagged . . . FOLLOW @lovely.mua . 💕💕 Tag your makeup 💄 bestie 😍😍 . . . . . . #anastasiabeverlyhills #contouring #hudabeauty #hudabeautyxjacqueline #morphexjamescharles #makeup #makeuplover #peachyqueenblog #makeupaddictioncosmetics #unleashyourinnerartist #makeupgeekcosmetics #lovelymualovelymua #kyliejenner #Fakeupfix #Shimycatsmua #nyxcosmetics #bratzdollmakeup #brian_champagne #kyliecosmetics #melformakeup #makeupfanatic1 #hypnaughtypower #hudabeautynewnude #allmodernmakeup #universodamaquiagem_oficial #bratzdoll @anastasiasoare #eyeblogbeauty #urbandecay #hudabeautymeltedshadows @nyxcosmetics_in @sigmabeauty @morphebrushes @hudabeauty @shophudabeauty @anastasiabeverlyhills @norvina @benefitindia @maybelline @makeuprevolutionindia

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I swear I tried to not do a #bratzchallenge look and this happened…. 💁🏻‍♀️ But, at least I didn’t do Chloe again 😅 Also, the fact I didn’t have a little Pom Pom for the choker is bothering me. I take this challenge VERY seriously 😜 And, I can NOT for the life of me figure out how you guys make self tanner look so flawless!! I had to smooth my neck because it was so blotchy 🙄🙄 : EDIT: pic is from @bratz.galaxy 🙏🏻 Thank you for those who told me!! : Another Note- sunglasses, eye color and fur vest were edited blue- thanks FaceTune and your Paint tool 💯 . . . Primer @catrice.cosmetics Nude Glow Primer Foundation @hudabeauty Faux Filter Concealer @fentybeauty Retouch Concealer in 100 Baking Powder @beautybakeriemakeup Flour Setting Powder Highlighter @jeffreestarcosmetics Skin Frost Ice Glow ❄️ Blush @essence_cosmetics all you need is pink Contour @nomadcosmetics Sydney Bathers Brows @anastasiabeverlyhills Dark Brown DipBrow with @limecrimemakeup Smokey Brow Gel Eye base @morphebrushes 🙏🏻 Eyeshadow @morphe 15S and @catrice.cosmetics Warrior of the Night palette Liner @nyxcosmetics Ink Liner and Jumbo Pencil in Milk 🥛 Lashes @rouge.and.rogue Luminara Lips @katvondbeauty Ayesha mixed with Echo and Meloncholia 💋💋💋 Setting Spray @gerardcosmetics Slay All Day All @morphebrushes Used ☺️ : Wig from @amazon and the maker is Kryssma 💋 : . . . #bratz #bratzdoll #bratzmakeup #makeuptransformation #makeuptrends #hudabeauty #fentybeauty #katvondbeauty #katvondmakeup #makeuplook #dollmakeup #cosplay #cosplaygirl #anastasiabeverlyhills #milkmakeup #makeupdollz #makeupfanatic1 #nyx #nyxcosmetics #jeffreystarcosmetics #wakeup2slay #wakeupandmakeup

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One more cause why not? #bratzchallenge 💁🏼‍♀️ Which @officialbratz are YOU?! Obvi, I’m Chloe 💋Photo Cred @pancake.boss ✨ . . . @shoplashco Lashes in Jessica @karity Rose All Day Palette 🥂 @essence_cosmetics Blush in all you need is Pink 💕 @jeffreestarcosmetics Lipstick in Virginity 💋 @anastasiabeverlyhills Pastel Pink Lipgloss @lagirlcosmetics Blonde Brow Pomade @limecrimemakeup LipLiner in Plastic @catrice.cosmetics HD liquid foundation in Light Beige @makeuprevolution C3 Concealer @nomadcosmetics NEW Sydney Bathers Palette 💕💕 @katvondbeauty TROOPER Liner @timelosangeles Highlighter palette 🌟 @tatcha Luminous Glow Spray✨ @smashboxcosmetics Contour Stick in Bronze @jcatbeauty Eye Primer @milkmakeup Cooling Stick . . . #bratz #bratzdoll #bratzmakeup #barbie #barbiedoll #barbiegirl #jeffreestarcosmetics #katvondbeauty #anastasiabeverlyhills #wakeupandmakeup #wakeup2slay #makeupforbarbies2 #makeupforbarbies #makeupdollz #norvina #cosplaygirl #makeupideas #makeuptransformation #100daysofmakeupchallenge #milkmakeup #limecrime #pinkaesthetic #shophudabeauty

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BRATZ ROCK ANGELZ🎸 ⠀⠀ Hi! How are you guys? Want me to continue with bratz looks or other cartoons? Let me know in the comments babies, I hope you’re enjoying this one♡ DOLL CREDIT: @dollease ᴍᴀᴋᴇᴜᴘ ᴅᴇᴛᴀɪʟs ↴ FACE | Hydrating Oil @anastasiabeverlyhills #fauxfilterfoundation in ‘Macaroon’ @hudabeauty @shophudabeauty Contour Kit – Light to Medium @anastasiabeverlyhills Powder Bronzer in ‘Capuccino’ @anastasiabeverlyhills Highlighter Palette Pink Sand Edition in ‘Santorini’ @hudabeauty @shophudabeauty Blush Starlet Palette in ‘Wifed up’ @gerardcosmetics Setting Powder – Easy Bake ‘Pound Cake’ @hudabeauty @shophudabeauty Setting Spray – Slay All Day ‘Lavender’ @gerardcosmetics EYES | Go Pro Palette Vol 3 in ‘Caviar, Thunder, Nirvana, Bitten, Rose Dust’ @bebellacosmetics Mascara – Double Brush Mascara in ‘Beyond Black’ @pixibeauty Eyeliner – Ultra Definition Eye Lining Stylus @eddiefunkhouser BRUSHES | @anastasiabeverlyhills LASHES | ‘Miami’ @lillylashes @lillyghalichi BROWS | #dipbrowpomade in ‘Taupe & Dark Brown’ @anastasiabeverlyhills Clear Brow Gel @anastasiabeverlyhills LIPS | Lip Pencil in ‘Cher’ @gerardcosmetics Liquid Matte in ‘Naked’ @anastasiabeverlyhills (Add some clear gloss on top) #bratz #bratzdoll #bratzchallenge

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Carmen Chong
YouTube-obsessed and a beauty junkie at heart. Find her on Instagram: @carthemen