Barbie Turns 60 In Pink & Power
As kids, many of us have been through the depths of our imagination with Barbie dolls. Sometimes she is a princess in a tower, other times she is a Hollywood star or an astronaut.
Barbie has been able to be whatever she wanted to be and that was exactly the theme of her 60th anniversary, “You Can Be Anything”.
Barbie in collaboration with Tourism Malaysia lit up the nation’s iconic KL Tower in pink to mark the start of Barbie’s 60th Anniversary celebration in Malaysia from 11 to 31 March 2019. In hopes of inspiring the next generation, Barbie encourages #MoreRoleModels in the fields of entrepreneurship, science, culinary arts, fashion and beauty.
On this occasion, Barbie launched its 60th Anniversary Signature Doll, Career Dolls and Travel Range. Since the inception of Barbie in 1959, over 1 billion dolls have been sold worldwide. The Country Manager of Mattel Southeast Asia, Ivan Franco, said, “For 60 years, Barbie has championed girls, inspired generations to believe through make believe and showed them that they have choices. Through our global platform, we are igniting a movement to further establish Barbie as the ultimate girl empowerment brand.”
The celebration was graced by women who are breaking boundaries in a variety of diverse career fields – the nation’s very own role models to inspire the next generation such as Datin Vivy Yusof, Co-founder of FashionValet and Founder of the dUCk Group; Professor Dr. Mazlan Othman, Malaysia’s First Astrophysicist; Dato’ Tiffanee Marie Lim, VP Brand, Creativity, and Talent Management for Limkokwing University and Creative Director of Limkokwing Fashion Club; Datin Winnie Loo, Founder and Chief Creative Director of A Cut Above Group of Salons and Academy; Amber Chia, Supermodel and Principal of Amber Chia Academy; and Karen Leong, Founder of Karen Leong Cake Design.
Barbie illuminates iconic landmarks in pink throughout Southeast Asia for it’s 60th anniversary; which includes Malaysia’s KL Tower, Philippines’ Manila City Hall, Indonesia’s Museum Fatahillah, Singapore’s Singapore Flyer to Thailand’s Emquartier.