Summer is here and even though we live in a tropical country that blesses us with sunny skies all-year long, it doesn’t mean we can’t join in on the fun of summer-themed products. The Hoola range by Benefit Cosmetics have just gotten more awesome with new products to...
Don’t know what to expect when you get your eyebrows professionally groomed? We’re here to fill you in on everything you need to know! We recently got the chance to meet Benefit Cosmetics’ International Spokesperson for Global Services, Jared Bailey and discussed everything about eyebrows as well as...
If you want to up your brow game and have zero clue as to how, Benefit’s Brow Genie web app is a pretty effective tool to guide you in determining your perfect brow shape. By uploading a closeup photo, the web app automatically utilises Benefit’s 3-step custom brow...
Fun and flirty beauty brand Benefit Cosmetics launched their sixth store last Friday in a new stand-alone boutique in Suria KLCC. Stylish celebrities such as Patricia Knudsen, Pamela Chong, Vanessa Chong, Amanda Imani and Nadiya Nisaa made an appearance to officiate the store launch. Guests were treated to a...
Forget fancy jewelry or embellishments for your Christmas outfit, Benefit cosmetics is setting a new trend and it involves wearing bling on your brows. This holiday season, customers are able to choose three bling looks for their brows at all Benefit stores and counters and starting at RM15...
If you’re in your early twenties, it’s about time you start on eye cream and hydrate the crap out of your eye area before you get older! We’re not talking about specifically targeting wrinkles, hyperpigmentation and crow’s feet, however, our main concern is to delay those signs of...
Last month, we were privileged to have been invited by Benefit Cosmetics Malaysia to their outlet at Starhill Gallery for an exclusive meetup with the brand’s International Spokesperson for Global Services, Jared Bailey. It was a fun and eye-opening affair as we discussed all things eyebrows and learnt...
It’s been three years since Benefit Cosmetics launched their phenomenally popular they’re real! mascara and the buzz is bigger than ever. Now, the makeup masterminds behind they’re real! mascara will debut another major beauty breakthrough in Spring 2014. It’s called they’re real! push-up liner and it’s being touted as...
Benefit Cosmetics Company has installed Beauty Kiosks, or rather beauty vending machines in more than 10 airports across the U.S. This is definitely changing the cosmetics industry and is a very practical alternative. The Benefit Beauty Kiosks are stocked with 30 of the brand’s most popular products and...
Benefit Cosmetics hosted The Big Easy, a carnival themed-party to celebrate the launch of its boutique in Mid Valley and the new Multi Balancing Complexion Perfector, touted to be better than BB creams! Taking the guests for a spin, the party celebrated with great pomp and splendour the...