Since Jean and Jane Ford opened their first boutique in San Francisco back in 1976, they have been transforming brows and solving brow dilemmas. They haven’t stopped since then because Benefit is now the world’s leading brow authority and with 1800 Browbar that resides in 49 countries, women...
Don’t know what to expect when you get your eyebrows professionally groomed? We’re here to fill you in on everything you need to know! We recently got the chance to meet Benefit Cosmetics’ International Spokesperson for Global Services, Jared Bailey and discussed everything about eyebrows as well as...
If you want to up your brow game and have zero clue as to how, Benefit’s Brow Genie web app is a pretty effective tool to guide you in determining your perfect brow shape. By uploading a closeup photo, the web app automatically utilises Benefit’s 3-step custom brow...
Founded by two ladies who simply loved playing with makeup, Benefit Cosmetics has certainly turned into a global brand that all women every where can rely on for their beauty needs. Besides their unique and extremely chic packaging, Benefit understands that women love it when makeup works and...
  Benefit is well known for their groundbreaking and simple to use products. Their last superstar product for the lashes was They’re Real! and this time the girls at Benefit has come up with something to better to step up your eye game. Introducing Roller Lashes, a mascara...
We don’t know about you but we are feeling pretty excited for the upcoming yuletide season thanks to this absolutely gorgeous advent calendar by Benefit. This holiday season, the San Francisco beauty brand has come up with a advent calendar filled with loads of goodies that every girl...
It’s been three years since Benefit Cosmetics launched their phenomenally popular they’re real! mascara and the buzz is bigger than ever. Now, the makeup masterminds behind they’re real! mascara will debut another major beauty breakthrough in Spring 2014. It’s called they’re real! push-up liner and it’s being touted as...
Benefit Cosmetics Company has installed Beauty Kiosks, or rather beauty vending machines in more than 10 airports across the U.S. This is definitely changing the cosmetics industry and is a very practical alternative. The Benefit Beauty Kiosks are stocked with 30 of the brand’s most popular products and...
Benefit Cosmetics hosted The Big Easy, a carnival themed-party to celebrate the launch of its boutique in Mid Valley and the new Multi Balancing Complexion Perfector, touted to be better than BB creams! Taking the guests for a spin, the party celebrated with great pomp and splendour the...
The latest member of the Benefit tint family, Lollitint, is a brand new candy-orchid stained lip and cheek stain that’s perfect for all sorts of skin tones. If you’ve loved Benefit’s highly-raved about lip and cheek tints, you’ll fancy Lollitint, which treats your lips and cheeks to a “pop”...