Our love for K-beauty knows no bounds and whatever the Korean skincare gurus say, we take heed intently. With that said, it can sometimes be a little excessive and unnecessarily overwhelming. Case in point: The 10-step skincare routine that’s well-loved and has a cult status for obvious reasons...
If you’ve got smooth, porcelain skin that looks flawless even from up close, that’s great. The rest of us though aren’t so lucky and have to deal with very visible or often enlarged pores on the skin. This problem then gets exacerbated by acne, sun damage, clogging and...
Don’t get us wrong – we cannot live without K-beauty. There’s just something about South Korean innovation and ingenuity that, more often than not, surpasses the entire world as far as beauty is concerned, but should you own any of these 13 products in your makeup stash somewhere,...
Out of all the 12 animals belonging to the Chinese zodiac, the dog – or man’s best friend – is probably the cutest creature, and it’s not surprising that many global beauty brands are ringing in 2018’s Year of the Dog with adorable canine-themed collections that cue all...
K-beauty doesn’t learn from the rest of the world, the rest of the world learns from K-beauty. And while some people may be acceptable to the idea of microblading with pain and a sharp object involved, others aren’t so brave. So, what’s the next best thing for those...
Reflective of the latest hallyu beauty trends in line with booming South Korean pop culture, LUNA has been making waves in ever since it was established in 2006, and it will finally be making its Malaysian debut exclusively at Watsons stores nationwide. Emulate off-duty looks straight off the...
Ubiquitous K-beauty brand Etude House will forever remain a weakness for those of us who obsess over irresistible packaging. There’s absolutely no shame in that, but beneath these outer shells are actually really impressive products that have earned their rightful place on any K-beauty fan’s vanity. And to...
Last weekend, Klairs in collaboration with Hermo Malaysia, organised the “Klairs Blue Day Out” to celebrate the launch of the Klairs UV Protection Kit 2017! “Klairs Blue Day Out” kicked off with the launch of the Hermo x Klairs Pop-up Store, where Klairs products were sold at special...
Popular Korean beauty label Nature Republic was one of the first K-beauty brands to break into the Malaysian market way before Innisfree, Banila Co. and Tony Moly were made available here.. But, it’s now also going to be one of the first ones to cease operations here. Renowned...
Guess what, ladies. Mamonde, Korea’s leading beauty brand which uses real flowers as its key ingredient, has officially arrived on 11street! Shoppers can now get skincare, makeup and optional care products from the brand by just moving the cursor around, on top of exclusive online items which are only available online...