Levi’s officially opens its new premium concept store, in the iconic landmark of Kuala Lumpur City Centre. Spanning across 2,2251 sq ft, this new concept store on Lot 308H-1, Level 3, Suria KLCC conveys the appeal of Levi’s – effortless, classic American flair steeped in authenticity and craftsmanship,...
It wouldn’t be Chinese New Year without the colour red and this year, Levi’s® is continuing its Live In Levi’s® campaign with a special CNY edition. The Levi’s® 2015 Chinese New Year edition features a red collection that represents energy and enthusiasm, reflecting the festivities and cutting-edge fashion....
Chip Bergh, the CEO of Levi Strauss, recently discussed his laundry habits at Fortune’s Brainstorm Green Conference. The conference, which challenges those highest on the corporate ladder to “take the corporate sustainability movement to the next level,” was the perfect opportunity for Bergh to showcase his brand’s fashionable...
The perfect pair of jeans. This seemingly simple concept resembles a Holy Grail of sorts for the avid shopper, because more often than not, finding a pair of jeans with the perfect fit can turn a euphoric shopping experience into a nightmare. Now though, Levi’s© is set to make denim...