No longer are we limited to plain, boring backpacks that look drab when travelling comes to mind these days. The tables have turned as more often than not, aesthetics supersede functionality. Fortunately though, the options are vast and looking for the ideal travel companion that boasts the best of...
ZALORA fans can now get Superdry’s men and women apparel off of ZALORA’s official website or the app in Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong and Taiwan. Inspired by Japanese graphics, British heritage and vintage Americana, global lifestyle brand Superdry has long been a household name for casual...
To welcome the year of the monkey, Superdry is unveiling its first ever bespoke Limited Edition Chinese New Year collection, designed and produced specially for fans of the label in Asia. Featuring 23 pieces made from premium fabrics in luxurious reds with gold foil graphics, the collection includes...
For AW15, British lifestyle brand Superdry unveils a bold new collection that’s clearly inspired by celebration. Nordic motifs, snowflake embellishments, sequins, sparkles, lace, bright prints and colours elevate these classics with a fun touch. For cosy winter dressing, the collection offers supersoft knitwear enhanced with lurex twisted yarns...
Womenswear gets a playful ‘90s kick with the pixie dungaree short while intense tie-dye tops and thigh skimming shorts evoke the days of rave. For festivals, think folklore: blouses, dresses and shorts become a backdrop for stand-out embellishment. Opt for beads, embroidery or contrast fabrics, depending on your vibe. The festival...
For Spring Summer 2015, Superdry has put together a collection of playful, bright and fun pieces to complement the season. Womenswear gets a spirited ’90s kick with the pixie dungaree short while intense tie-dye tops and thigh-skimming shorts evoke the days of rave. For festivals, blouses, dresses and...